As Leads2007 quickly approaches it is time to begin preparing. The unconference format is very different and these differences can make it a very valuable experience for all participants. Much of this valuable experience delivery sits in the hands of the session leader.
It is critical that each leader understands the ground-rules and their very important role in providing a quality experience.
What it isn’t?
- No sales pitches
- No 45 min PowerPoint decks
- No expert panels
- No spoon fed top 10 silver bullets
- No Q&A sessions
- No ties
What it is?
- A discussion. Think a blog or online forum
- Discussion leaders are like reporters researching a story
- Discussion leaders are also the editors–they can cut a conversation if the point has been made or if someone begins a commercial
- Everyone participates, and may be asked direct questions (better pay attention)
- Time is limited, so make your point and keep it moving
- Prepare. Read the Leads2007 blog and others that are writing about these topics
- An opportunity to get exactly what you want–you’re the conference
- On the record. There will be bloggers, podcasters, and media
- Informal. Wear your favorite t-shirt–my Dogs Playing Poker shirt is neatly pressed and ready
- The University venue was chosen by design–think big, be provocative!
- Lot’s of fun!
Now specifically for the session leaders:
- Start the discussion now. If you have a blog, start blogging. If not find one to comment on or engage in a forum or use slideshare.net
- Think of the session as a blog
- Use a couple of slides or a few introductory comments (5 min or less) to get the discussion rolling
- Pepper the audience with questions
- Call on specific people
- Introduce people in the audience that you think have experience on a topic
- Be provocative!
- Take a contrarian view
- Have fun!

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