Have you ever tried to determine the size of the Internet lead buying community? I would suggest that it is very small relative to consumer inquiries the occur online. And a large part of that smallness is borne of frustration.
Consumers flow willingly and actively to the Internet channel, yet our industry has erected artificial barriers (e.g., lack of lead standardization, proprietary delivery methods, returns via CSV files, lack of positive feedback loops, etc.) to delivering a compelling experience to consumers, lead buyers, and yes to the lead suppliers as well.
I can’t wait to start lifting this attitude and changing this pattern at Leads2007!
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